Answered By: Jennifer Kasch
Last Updated: Jul 14, 2015     Views: 29

Thank you for your question.  A good place to look for industry profile reports is in our database called Business Insights: Essentials.  Our list of databases is located here: http://libguides.madisoncollege.edu/FindArticles or you can click on the 'articles' tab on our homepage then click the link that says 'Browse databases by A to Z list or by program/center.'  From there click on the link for Business Insights: Essentials.

In the database you'll click the 'Advanced Search' link  From here you can search by SIC or NAICS code, if you know it.  If not, you can pick out keywords and search on those.  I searched on 'retail' and 'catalog' and found several results that link to industry profile reports.

I hope this helps you get started.  If you have any questions feel free to stop by the library or call the Truax Library at 608-246-6640.

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